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Do you think about the impressions you are making and how your actions are being perceived by those around you?
It can be an overwhelming thought, especially in an age of social media where everyone’s opinion is broadcast.
No matter who you are, you have a brand.
You can use your brand to attract more people into your circle, inspire them into action, or even help create a movement around an idea or campaign.
But how do you do it?
Let’s take a look at why branding yourself is possible, and what guidelines you need to consider when crafting your brand.
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters
We can brand ourselves by focusing on 7 key concepts.
The seven key concepts are as follows:
2. Access to the internet
3. Knowledge sharing
4. Being different than the rest
5. Gaining followers online
6. Meaningful relationships with others online
7. Leveraging authentic content
Together, these components form a powerful platform for creating and maintaining your brand on social media.
“A brand’s strength is built upon its determination to promote its own distinctive values and mission.” — Jean-Noel Kapfere
After you understand why it’s possible to establish your brand on the internet, take time to think about what qualities constitute prosperous branding campaigns.
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